2017年03月

1424
"You are keen," he replied, with his good nature entirely restored. "You can see that you get me right under your thumb when you talk that way.  But we must both be

on tr90 hk our guard against your fault, you know, or pretty soon you'll be taking the whole work of the farm off my hands."
"To be serious," she resumed, accompanying him to the barn for the first time, "I think YOU are working too hard.  I'm not.  Our meals are so simple that it doesn't

take me long to get them.  I'm through with the hurry in my sewing, the old dog does the churning, and you give me so much help in the dairy that I shall soon have

time on my hands.  Now it seems to me that I might soon learn to take entire care of the chickens, big and little, and that would be so much less for you to look

after.  I'm sure I would enjoy it very much, especially the looking after the little chickens."
"So you really think you'd like to do that?" he asked, as he turned to her from unharnessing the horses.
"Yes, indeed, if you think I'm competent."
"You are more so than I am.  Somehow, little chickens don't thrive under a busy man's care.  The mother hens mean well, but they are so confoundedly silly.  I

declare to you that last year I lost half the little chicks that were hatched out."
"Well, then," she replied, laughing, "I won't be afraid to try, for I think I can beat you in raising chickens.  Now, show me how much you feed them at night and how

much nu skin hong kongI'm to give them in the morning, and let me take the whole care of them for a month, get the eggs, and all.  If they don't do so well, then I'll resign.  I

can't break you in a month."
"It looks more as if you'd make me.  You have a good big bump of order, and I haven't any at all in little things.  Tom Watterly was right.  If I had tried to live

here alone,mess.  I feel ashamed of myself that I didn't clear up the yard before, but my whole mind's been on the main crops."
"As it should be.  Don't you worry about the little things.  They belong to me.  Now show me about the chickens, or they'll go to roost while we're talking."
"But I, as well as the chickens, shall want some supper."
"I won't let either of you starve.  You'll see."
"Well, you see this little measure?  You fill it from this bin with this mixture of corn and wheat screenings.  That's the allowance, morning and evening.  Then you

go out to the barnyard there, and call 'kip, kip, kip.'  That's the way my wife used--" He stopped in a little embarrassment.
"I'd be glad if I could do everything as she did," said Alida gently. "It has grown clearer every day how hard her loss was to you.  If you'll tell me what she did

and how she did things--" and she hesitated.


1355737133
Toca Boca, a hugely popular kids’ app maker, has grown to over 170 million downloads across its line of 38 apps, which 13 million children use every month. Now, the company is transitioning its brand beyond the digital space to become a maker of real-world products Colocation Service, as well. In an exclusive deal with Target, announced today, Toca Boca will launch its own collection of apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books, aimed at kids ages 5 to 9.
The collection will feature Toca Boca’s iconic characters and style, and will adhere to the same design principles that has made its apps – which the company refers to as “digital toys” – so well-liked.
If you’re a parent, it’s nearly impossible to miss out on the Toca Boca craze. The Stockholm-based app maker dominates today’s App Store, thanks to its clever and thoughtfully designed suite of apps. To give you an idea of its market traction, the company currently has 23 percent market share among the paid kid apps on the App Store – that’s a huge chunk of the pie.
The U.S., in particular, is a key market for Toca Boca, accounting for nearly a third of its total user base across both Android and iOS.
What makes Toca Boca so appealing to children is that the apps are designed to inspire more open-ended play. Unlike most games, there are levels to beat or scores to top; instead, Toca Boca lets kids just have fun with apps – whether that’s cutting and styling characters’ hair, hosting a tea party, putting together a band and making music, creating robots, or even designing or playing within virtual worlds, as with its Toca Life series (e.g. Toca Life: City, Toca Life: Farm, etc.), Toca Nature, and more.
The company grew out of the 200-year-old Swedish publishing firm Bonnier, where it had operated like a startup. It was sold in 2016 to children’s entertainment company Spin Master reenex facial, which produces kids TV “Paw Patrol” and others, and makes a number of toys, like the Flutterbye Fairies and Kinetic Sand, for example.
Toca Boca says it already had plans to expand beyond digital before Spin Master acquired it, but its new parent has been a helpful partner on this initiative.
“Toca Boca’s vision is to be a category-independent brand, to be a beacon in the world for kids. The move into physical products and licensing began nearly two years ago, before the acquisition, and marks a major milestone toward that goal,” explains Toca Boca COO, Caroline Ingeborn.
“However, working with Spin Master since the acquisition has been great as we have very complementary skill sets. They’ve been able to support us and offer a helpful perspective and we are looking forward to continuing to work with them in the future,” she says.
The debut collection at Target will include 38 individual SKUs, which will launch this month ahead of the back-to-school shopping season on both target.com and in retail stores. The clothing will be available in sizes 4 to 16, and will be available for both boys and girls – as the apps themselves have a cross-gender appeal. In addition, the collection will be merchandized between the boys’ and girls’ aisles in many Target stores, the company also notes.
Like its apps, the products follow the same design principles – clean lines, bright color palettes, and a bit of quirkiness – notes Toca Boca.
“The collection features some of kids’ favorite elements from Toca Life in a way we hope empowers kids and helps them express who they are,” notes Ingeborn. “We tried to inject the fun details we are known for in digital toys into everyday items — making playthings out of everything,” she adds.
The products, at a glance, are obviously from Toca Boca – and it’s likely kids who see them in Target’s aisles will immediately make the connection.
While this is the first time Toca Boca will have its own consumer products, the company’s subsidiary Sago Mini, aimed the  preschool set, already has a line of books, plush toys, figurines, playsets, bedding, t-shirts, books, and more, which are sold online today. Its product line, first launched with toys in 2015, takes a different approach, however. Its primary focus is toys and it designs everything in-house.
Toca Boca, meanwhile , worked with licensees to create its debut line, including FABNY, The Foundery, Franco Manufacturing and Random House Children’s Books. The decision allowed it to bring its products to market more quickly, says Ingeborn. And its initial collection does not include toys.
What’s interesting about Toca Boca’s consumer product launch, too, is that it’s tying the physical goods to the apps in a unique way. Its Toca Life: City app is going free for the first time, and is being updated with a new feature and location where kids can unlock in-app gifts using a free code found inside Target’s stores.
The unlocked content will be some of the same items Toca Boca is selling at Target – effectively turning the app into a promotional mechanism for the real-world products.
Toca Boca’s collection hits Target on July 17.

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